Brian Turner's Business Blog
 
Business, Marketing, Search, Internet, Blogs, Forums, and Tech
April 18, 2008

Important Notice - please read

I’m now blogging my secrets away at Internet Business.
More explained here: Everything now changes on InternetBusiness.co.uk

I work with small businesses you have never heard of - I work with massive corporations whose brands you walk past routinely on the high street.
I’ve been interviewed by national media, national press, and spoken at international conferences.
It’s time to […]



March 18, 2008

Hardest lesson in business: Managing growth

I’m at something of a business crisis point at present - managing growth.
Simply put, my workload is far too large for me to handle.
This is a big part of trying to expand my business - not so much client side, but general services side.
Because I’ve always been a hands-on person, I used to do everything […]



January 8, 2008

Intel CEO’s amazing risk quote

I was amazed to see this quote from Intel’s CEO, Paul Otellini, on the BBC today:

Our business model is one of very high risk: We dig a very big hole in the ground, spend three billion dollars to build a factory in it, which takes three years, to produce technology we haven’t invented yet, to […]



December 13, 2007

Lawyers: Eat My Shorts

It is a sad fact of the world that some companies and people use the legal system for intimidation purposes.
It is a sad fact of the world that those companies and individuals most likely to use the legal system to intimidate, are those more likely to be involved in unethical, or potentially illegal practices.
Nearly two […]



December 12, 2007

How to complain

In business and domestic life I’ve repeatedly encountered issues where I’ve felt as though a product/service has either been not satisfactorily delivered, or delivered at all.
In raising complaints, I’ve learned a few key pointers on how to ensure a reasonably swift resolution of such issues:
1. Ask, don’t threaten
Don’t threaten anything. We don’t know there is […]



December 11, 2007

20 Lessons I’ve Learned in Business

I never trained nor studied in business - getting involved in SEO and then running a SEO company was all pretty much an accidental process, and an interesting learning curve to boot.
However, I have learned a number of principles of business which I think have kept me in good stead.
I’ve already posted them in the […]



December 1, 2007

Using Adsense stats as a business development tool

This afternoon I decided to set up historical records of Adsense earnings for my top performing websites over 2007.
I’m not a high-flyer in SEO - I spend all my time working on development projects rather than posturing - and while I’m certainly not a top Adsense earner, the revenues are enough to make Google my […]



November 30, 2007

Tips for buying sites/domains

I’ve been buying sites/domains of late, and already wasted money doing this, so I thought I’d pass on a few tips with regards to buying a website or domain name.
The reason for buying sites and domains should be obvious: asset development.
There are so many reasons why asset development can be useful:
- capturing mindshare
- lead generation
- […]



October 29, 2007

TV - the internet endgame

Bored by people worrying about how big their little green bar is, as if it’s some kind of objective measurement of penis size? Thinking about the real future of the internet?
Read on, then…
Here’s the endgame of the internet laid out in a simple acronym: TV.
Not TV as we currently know it, but an information-rich multi-media […]



August 16, 2007

Good staff are hard to find

Good staff are hard to find.
I’ve got some good staff on my team - my writers are especially of a good standard, namely because I never went on price, but instead, on quality, hiring experienced writers already working in the UK press industry.
However, writing requires a particular skill - what’s more difficult is when […]



July 24, 2007

Learning from experience and turning failure into success

A lot of business/marketing/webmaster blogs are filled with speculation - sales-speak which defines success with a subject in generic terms.
Success is nothing more than working hard and focusing on your subject. Apparently.
I disagree - success with anything comes from experience, and a big part of that experience comes from doing things *wrong*.
That means wasting […]



July 3, 2007

10 reasons why my sites suck - do yours?

It gets just a little intimidating when I read of publishers earning over $1000 a day for a single site, and other sites generating hundreds of thousands of visits per day.
Especially as I’m doing nowhere near either with any of my sites.
So what am I doing wrong?
Just a cursory examination of some similar sites in […]



June 29, 2007

Tips for brainstorming for a brand

If there’s one thing I’ve really gotten wrong in the past, it’s registering domains on a keyword basis.
I don’t mean anything obviously spammy, and I’ve only ever registered a single domain with more than one hyphen in it.
But otherwise, while the domains have been good for getting a keyword in there, they really suck as […]





Consolidation vs Niche Targeting: Pros and Cons

I’m currently in a conundrum, so I’m going to think aloud for this post.
The problem is one of Generic vs Niche targeting - especially with regards to consolidating a number of niche sites into a larger generic one.
If you have multiple sites in the same generic vertical covering different niche elements, should you consolidate them […]



June 14, 2007

Revenue Share - the next webmaster economy?

Recently I’ve noticed an emerging new trend online - revenue share as a business model applied to forums, blogs, and news communities.
The idea is simple - whatever advertising revenues the site earns is split with the active community members.
The most common way this is set up is via contextual advertising accounts, such as Google Adsense, […]



June 7, 2007

Now is the time to have a business survival strategy: recession is looming

I know many people don’t pay too much attention to general economic data, but because of the news sites I publish I’ve been covering economic indicators over the past three years.
Here’s the bottom line - the booming world economy has been financed by borrowing - a debt bubble that has been warned about continually for […]



June 5, 2007

Targeting your audience

Over the past couple of years I’ve been quietly developing a series of small and unambitious news sites.
Even before I’d heard of the internet I’ve toyed with running an independent press, and while my current endeavours at targeted in commercial marketplaces for potential future leverage, I’ve never really sat down and focused on who […]



June 2, 2007

Passion - the great asset online

If I look at my sites, the most successful are those where I’ve had a real passion. Not simply for the subject matter, but also in promoting them.
The least successful are those where I feel little enthusiasm and make only token promotional efforts.
The best websites I think communicate that passion from the start - in […]





My Business Credit Card has been used for fraud

Just got off the phone with the Royal Bank of Scotland’s credit card fraud division. They wanted to run through a couple of recent transactions with me.
Fine - I’ve done this a few times before, and it’s always a false alarm, but I don’t mind - it’s nice to know people are looking out.
They run […]



April 12, 2007

ReviewMe: Benefits, hazards, and overall use

ReviewMe is one of a number of services that pays bloggers to review websites. Simple.
The aim is to try and generate some kind of buzz for sites leveraging the blogosphere, and there has certainly been no shortage of nervous comments about the potential for commercial corruption of the blogosphere.
Anyway, when Aaron announced discounts on the […]



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