Google’s use of WHOIS

A fleeting comment by Matt Cutts at the Las Vegas Pubcon gets some attention.

Basically, someone asked Matt Cutts on one of the floors about a ranking issue - and in a couple of clicks Matt was able to call up a record of exactly which sites the guy owned.

Got to admit, it’s a little unnerving - after all, many webmasters own multiple websites, often in completely unrelated verticals.

Even before I went commercial, I was already developing a couple of sites.

It sets out tremors about just how much Google may use WHOIS data.