The future of viral marketing is personalisation

Gimmicks work on the chance of being different, of being memorable.

In a world where advertising desperately needs the attention of potential consumers, that’s worth something.

It’s been known for a long time that sex gets attention - hence it’s heavier use in increasingly media-saturated markets.

But sex only gets attention, and doesn’t sell the product. Too much sex, and the product is forgotten and the sex is remembered instead.

Viral marketing aims to find simple ways to get - and not simply sustain the attention of potential buyers - but also make them want to chat about it.

And the best viral marketing is personalised.

You can see it in action here.

Do I plan to visit? Not sure. Am I talking about it? Sure am.