Brian Turner's Business Blog
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March 28, 2007

Aged domains vs branding new ones

One of the big mistakes I’ve made recently is to take some older domains and try to launch new content on them for news portals.

Even though the domains are like 3+ years old, they haven’t had much of a search history on Google. The result is that they are effectively being treated the same as new domains.

The problem is that the older domains are “branding weak” – they don’t communicate the site content and targeted theme/audience very well, and frankly were only used because I thought the older domains would offer a head start in search results.

So I may as well have simply registered brand new domain names which communicate the site better.

The bottom line is, to launch new targeted content that you want to push for human users and search engines, the following points come to mind:

1. Ensure the domain can be well branded
2. Use older domains only where the branding potential is good
3. If you have only branding weak older domains, buy a new one
4. Older domains with little search history in Google are of little value

Simply 2c. :)

Related posts to:
"Aged domains vs branding new ones":

  1. Thanks for the post. Branding is so important – you are right. I typically will create a new domain for new sites. But I have in the past used an old domain that wasn’t doing much and transformed it to fit my new idea. Worked out alright i guess. Thanks!

    Comment by knupNET — March 28, 2007 @ 12:49 pm

  2. […] Branding and Aged Domains [Brian’s Business Blog] […]

    Pingback by Around the Net 3/28/2007 | knupNET — March 29, 2007 @ 4:36 am

  3. I think it’s vital when using an aged domain to pick one that has a few years under its belt as well as being themed to your niche.

    I used to spend hours looking through the latest list of soon to be expired domains, and finally decided to write a program to automate it.

    This is a free tool I developed that enables you to search for aged domains using keywords, and shows age, page rank, etc.

    So if you are in the dog market, you can search for all domains with the words dog and leads (for example).

    Most of the expiring domain utilities I’ve seen allow search of one keyword only.

    It will soon show backlinks, etc as well.

    Hope this helps anyone looking for aged domains.

    Drop me a line if you have any comments, would love to hear from you.



    Comment by tim — November 27, 2008 @ 3:53 am

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