AdSense: visitors can choose ads on page

I’d not seen the above feature before - in an AdSense leaderboard on one of my finance news sites, the ads includes an invitation for the surfer to choose a different set of ads.

Not sure how effective that can be - ideally, as a publisher, the casual surfer wants to get where they want to in as few clicks as possible. Offering this option allows better targeting, but also means the relevant link is now twice as many clicks away.

Still, it’s an interesting feature, and as a publisher I’m open to potential improvements to my income.

For the time being, the jury is out on this one while the net in general appraises its usefulness - or not.