Google’s Misleading Webmaster Guidelines

Google has updated it’s Webmaster guidelines.

Jim Boykin rightly criticises a number of Google’s claims as misleading, but this one stands out:

Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form
Ethical SEO firms report deceptive sites that violate Google’s spam guidelines.

Experienced SEO’s know the spam report feature is an effective waste of time. Trying to get sites ranking above spam reported is not an effective SEO strategy.

Focus instead on your own site(s) and keep to long term goals for clients.