Brian Turner's Business Blog
 
Business, Marketing, Search, Internet, Blogs, Forums, and Tech
December 26, 2007

Drupal: The Next King of CMS?

UPDATE: It appears there are some very interesting complaints about scalability with Drupal which apparently still hold - ie, great for a small site, but if you want it to run something larger, you’d better have some good developers on your books. Conclusion? Drupal promises much, but could still be a victim of its own […]



December 22, 2007

How to determine brand potential

One thing I’ve struggled with - not least through trial and error - is how to determine a brand and build it.
Lessons I have learned include:
1. Use familiar words to define a brand where possible
2. If using made up words, try to avoid more than 2 syllables
3. Thriving communities confer brand by sheer familiarity
And of […]





Now over 200,000 spam comments

Akismet now lists over 215,000 spam comments targeted and deleted at ibrian.co.uk.
I think that says something sad about humanity - that as a species we seek to predate on one another for material advantage.
The internet is such an accurate reflection of the web - the hard working projects that seek to give, the spammers and […]



December 19, 2007

Don’t you just hate domainers?

Don’t you just hate how you get an idea for a great website or brand, only to find any form of the domain name has been bought by domainers, who just leave them parked with Sedo and similar?
I’ve heard domainers argue that they are investing in real estate, but let’s be clear - domaining is […]



December 17, 2007

New Adsense unit changes being tested

I’ve seen a couple of new features on Google Adsense units today, and am surprised that I’ve not seen any chatter elsewhere, so I’ll detail them here:
1. Change of link format
A subtle but significant change in the 300×250 ad units is that instead of all ads running down like a shopping list, sometimes these are […]



December 14, 2007

Google using bounce rates for ranking purposes?

I suggested a while back that Google could use clickstream - user tracking data - to modify SERPs.
I now believe Google is already applying this data via via user tracking of how long a user stays on a site - and whether they click back because it’s irrelevant, or else quickly click out via […]



December 13, 2007

Lawyers: Eat My Shorts

It is a sad fact of the world that some companies and people use the legal system for intimidation purposes.
It is a sad fact of the world that those companies and individuals most likely to use the legal system to intimidate, are those more likely to be involved in unethical, or potentially illegal practices.
Nearly two […]



December 12, 2007

How to complain

In business and domestic life I’ve repeatedly encountered issues where I’ve felt as though a product/service has either been not satisfactorily delivered, or delivered at all.
In raising complaints, I’ve learned a few key pointers on how to ensure a reasonably swift resolution of such issues:
1. Ask, don’t threaten
Don’t threaten anything. We don’t know there is […]



December 11, 2007

20 Lessons I’ve Learned in Business

I never trained nor studied in business - getting involved in SEO and then running a SEO company was all pretty much an accidental process, and an interesting learning curve to boot.
However, I have learned a number of principles of business which I think have kept me in good stead.
I’ve already posted them in the […]



December 6, 2007

Did Dell drop the Linux PC?

UPDATE: 10th Dec 2007: Dell just contacted me and have fixed the 404 - you can now buy Ubuntu PC’s online from Dell UK again. :)
Just tried to order a linux PC from Dell, but I’m getting a 404 when I try to purchase.
I start at:
Dell.co.uk > Desktops > Ubuntu Linux
But when click on “Customise […]





I just bought an iMac

I’ve just bought my very first Apple - a nice 24″ 2.8GHz iMac.
The process wasn’t entirely smooth, as it flagged a potential fraud alert on my credit card, refused the order the first time.
I had to spend 15 minutes running through the bank’s anti-fraud checks before I could make an order that would complete.
There have […]



December 1, 2007

Using Adsense stats as a business development tool

This afternoon I decided to set up historical records of Adsense earnings for my top performing websites over 2007.
I’m not a high-flyer in SEO - I spend all my time working on development projects rather than posturing - and while I’m certainly not a top Adsense earner, the revenues are enough to make Google my […]





Live Search: Aggressive duplicate content filters

Live Search - aka MSN Search - has been showing some of the most aggressive duplicate content filtering I’ve ever seen across any search engine of late.
I first noticed it with a client who is performing well on Google, but has dropped down significantly on MSN.
The main problem is that he’s in a market that […]





Why companies should be wary of in-house link development

At SEW, Justilien Gaspard suggests 5 Best Reasons to Build Links In-House.
While I certainly encourage my own clients to cover some link development in house, it has to be done under guidance.
The problem is, managing a link development campaign requires experience, knowledge and creative thinking that you cannot easily train someone in.
Additionally, good link developers […]