Paid links - no argument, just dealing with it
Matt Cutts is asking for spam reports on link selling, and doesn’t receive a warm welcome from SEO’s regarding Google’s newest economic policy.
Let’s look at what Matt’s actually saying:
1. Google thinks paid links really impact Google
2. Google is testing at least two new algos to spot and devalue paid links
3. Matt wants reports on live […]
ReviewMe: Benefits, hazards, and overall use
ReviewMe is one of a number of services that pays bloggers to review websites. Simple.
The aim is to try and generate some kind of buzz for sites leveraging the blogosphere, and there has certainly been no shortage of nervous comments about the potential for commercial corruption of the blogosphere.
Anyway, when Aaron announced discounts on the […]
Fight complacency: make your websites even better
It’s easy to feel comfortable when a website is successful, but this is an illusion created by a sense of complacency.
Every time you raise a site’s profile and rankings, you are pushing others down. SEO is a zero sum game - winners do so at the expense of losers.
Many SEO’s will look at their client […]
Opportunities in a multi-tiered internet
With the growth of social media has come a massive fragmentation of the internet into individual tiers which in themselves are microcosms of a larger whole.
These microcosms aren’t necessarily small - YouTube, Digg, Flickr - are all structures built into the internet which are mini-internets unto themselves.
Similar rules apply, similar opportunities apply.
I already knew this […]
Google Adsense changes format
It made news when Google changed the ads format for AdWords from a blue background to yellow (how long before Yahoo! copy this? :) ).
However, I’ve not seen any mention the fact that Adsense has also been changed - instead of the default little box with text stating Ads by Gooooogle, we now get an […]
Quality content indicators for human users
I’ve posted before about possible quality indicators for Google, so now we’re going to look at a couple of quality indicators for human users.
Michael Gray posts a nice set of indicators for providing value content for human users:
1. Create a Glossary
2. Use Video and Podcasts
3. Do Interviews
4. Provide Conference Coverage
5. Cover News and Emerging Trends
In […]
Resources for improving conversions
While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions.
While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.
Four Steps To Better Business Leads From Search
Podcast: Use Feedback to Boost Lead Generation
Do You Recognize the 4 Warning Signs […]
