Nominet to Platinax - remove logo
So I covered a story about changes to Nominet - the body that overseas UK domains - that are currently creating some interesting discussion about the company’s future.
Accompanying the article was a copy of the Nominet logo.
However, today I received a polite C&D from their legal representative, informing me that they do not allow its […]
SEO: Longtail is King
I need to write an involved article on link building, because in my opinion a lot of SME’s are completely failing to understand one of the biggest secrets of SEO - the Longtail.
Too often I’m approached by people who are looking for just one or two keywords to rank for - often very similar.
The problem […]
Google caught by Ask Jeeves
Been out a couple of days - but here’s a fun couple of blog posts to get back into the swing…
Well known Google Engineer, spam fighter, and Public Relations manager to webmasters, Matt Cutts, was in town near where Ask have recently set up offices.
So he went over, took a peek, and snapped a […]
Finding a News Voice
Finding a news voice has been hard.
When I first set up Platinax, I knew I wanted a news section.
Why?
Simple - I know a lot of small businesses in the UK want news about the internet and business, and how it may affect them, but most business news sources simply focus on corporate news.
So I created […]
Frustrations dealing with legal issues
It’s really frustrating dealing with legal issues.
As I mentioned before, Platinax is facing a legal challenge.
I removed the allegedly defamatory remarks, and that should be the end of it.
However, the company involved has a very aggressive solicitor who is demanding any information held on the forum posters who complained about the company in […]
Internet Marketing 101
Rand points me to Ian McAnerin’s post on Internet Marketing 101 - and it makes for meaty reading:
1. Step Away from the Computer
2. Identify the Target Goal
3. Identify Your Message
4. Identify the Target Audience
5. Identify Traffic Vectors
6. […]
The Stupidity of Direct Marketing
Eric Weaver posts a damning appraisal of an American Marketing Association webcast on consumer marketing, and rips into their general advocacy of interruption marketing.
“if you undermine trust, relationships cannot grow or survive”. But, umm, you ARE undermining trust…you ARE trying to get past barriers that consumers have put up. And if we bring this into […]
BBC misunderstandings of SEO
The BBC report on the recent delisting of the German BMW site for keyword spamming.
And - ouch - do they make some major blunders in describing what happened.
Firstly, there’s the propagation of the PageRank myth:
Google has now reduced BMW’s page rank to zero, ensuring the company no longer appears at the top.
So it requires a […]
Lamenting the infighting of the SEO industry
The Search Engine Optimization (SEO) industry is something that people tend to drift into.
It often attracts problem solvers, who get into the subject as a matter of addressing existing problems relating to their own or client websites.
Recently, there has been some ugly infighting in the industry.
In part it’s due to misunderstandings, but there’s an […]
RFID chips: the new frontier?
Susan Kuchinskas at Internet News reports on a growing trend for people to have RFID tags implanted under their skin.
While current use is limited - she cites a figure of an estimated 2,000 people currently implanted with RFID tags - the article rightly points out there is a real security and privacy issues at stake […]
Google: The Calm Before the Storm
The dynamicism of the internet is invigorating. It’s also frightening. It’s like a living sea of data.
The problem is founding a business model on the internet that doesn’t simply float - but one that remains afloat among the various tides and storm surges of technical progress.
For a company selling SEO services, this means surviving the […]
Finding large scale duplicate content
There’s often talk of a “duplicate content filter” on Google.
In other words, if Google finds the same material on different sites, it gives preference to only one.
So imagine my surprise when I did a search for the anchor text used in an unauthorised code insert on one of my sites, as reported here:
Follow this search: […]
Hacking servers for SEO benefits?
It’s the second time it’s happened - I’ve gone to one of my sites, only to find someone has inserted unathorised code linking to another website.
Today it was the turn of a niche investment site I operate, but haven’t updated for a couple of months..
In this instance, the unauthorised code included a link to a […]
10 webmaster emails from Hell
10 webmaster emails from Hell
Here’s a little light reading to start the day: 10 webmaster emails you don’t ever want to receive.
If you enjoy them, I’ll write up some more.
I read your blog. You’re a funny man. I checked your WHOIS and know where you live. Expect me to visit soon motherf*cker.
Bubba Towers
As you may […]
