Brian Turner's Business Blog
 
Business, Marketing, Search, Internet, Blogs, Forums, and Tech
April 13, 2005

Clickfraud and the publisher

According to SEMPO:

Click fraud is not much of a concern to individual surfers, but it could become a big problem for marketers and advertisers.

This is actually a really big problem for publishers, too.
If large-scale clickfraud is “discovered” and dealt with in any area, and the bids rate consequently lowers, then that means less revenue to [...]





Change in how Google serves results by IP?

Normally I expect Google UK to deliver:
1. International results that match Google.com, by selecting “Search - the web”
2. Results only from UK domains and UK hosted sites, by selecting “Search - pages from the UK”
However, last night I found the supposed international results differ markably from Google.com.
It looks as if Google could now be serving [...]