April 13, 2005
Clickfraud and the publisher
According to SEMPO:
Click fraud is not much of a concern to individual surfers, but it could become a big problem for marketers and advertisers.
This is actually a really big problem for publishers, too.
If large-scale clickfraud is “discovered” and dealt with in any area, and the bids rate consequently lowers, then that means less revenue to […]
Change in how Google serves results by IP?
Normally I expect Google UK to deliver:
1. International results that match Google.com, by selecting “Search - the webâ€
2. Results only from UK domains and UK hosted sites, by selecting “Search - pages from the UKâ€
However, last night I found the supposed international results differ markably from Google.com.
It looks as if Google could now be serving […]


