Brian Turner's Business Blog
Business, Marketing, Search, Internet, Blogs, Forums, and Tech
May 16, 2007

The Portalisation of the Web

I’m increasingly finding myself portalising websites.

Sure, I have lots of online communities – but by themselves they are looking increasingly weak.

So now I’m looking to develop those communities into portals – that means building around the community element to provide news, article, and blog services.

By doing so, I see portalisation adding increasing value to visitors – and making more effort to keep them there.

It’s not a new strategy – heck, MSN and Yahoo! started this years ago, and Google has realised the need for it, too.

The question is, how many webmasters think they need to increase value to their websites through portalisation, and how many think it’s a boat not worth sailing with? And which group will ultimately win out in a human-user driven web?

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