May 15, 2006
How to kill a sale quickly with your website
So I’m looking at a major ecommerce site redevelopment - it’s probably too big for me, so I ask for recommendations.
I call Rand in Seattle, and mentions a couple of people.
I check out one in London.
It’s a webdesign and development company. Only they’ve got some kind of spyware-esque link ads running all through their website copy.
Even the word “contact” inviting contact has a link under it to another company.
I get spooked - even clicking the “what’s this?” link I don’t trust it, and load up my own site, just to see if I’ve been infected with something.
Making your business website appear infected with spyware is a great way to kill the sale, even if your name is already sold.
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