March 15, 2005
Google’s continuing irrelevancy
A search on Google.co.uk UK-only searches for internet news currently brings up the following results:
1 - 404 error at Oxford university
2 - Sky.com
3 - The Guardian - internal page
4 - A university directory (BUBL)
5 - A German Yahoo! site
6 - Sussex uni list of UK newspapers
7 - Andalucia.com reprinting BBC headlines (underneath those cocktail recipes)
8 - ZDnet
9 - A missing page at press.net
10 - FT.com
It’s only then that we see more familiar news outlets such as the Register and Reuters as well.
Google used to be a really relevant search engine - it’s brand was built on it. Now look at Google’s famed relevancy.
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