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June 14, 2007

Some Simple WordPress SEO Tips

Here’s a neat little tip for all you Wordpress users out there…

Really, it has to be said - WordPress titles suck. “Blog Name > Post Title”.

That’s not what we want to see.

So go here and copy/paste the code for dynamic titles Paul provided in the Platinax forums - Wordpress titles without the junk - and replace the default Wordpress title attribute in your template header.

Now go to your Wordpress blog and give it a nice keyword description. All you’re basically doing is creating a title for your homepage, so don’t worry about being too bold here.

Now look at your category names, and rewrite them as page titles by using the “Manage > Categories” tab in the Wordpress dashboard. The reason is we want to hit those descriptive keywords a little better.

Result?

You just leveraged your blog name and category names as page titles and optimised them for the keywords you’re aiming at.

For example, I’ve just edited Metal Markets in this manner in order to hit keywords for “metals news” and “metals prices”. The homepage now accomodates these keywords, as do the categories, such as Gold Prices News instead of just “Gold” as the category name.

I’ve also done the same for it’s sister site Oil Marketer, which now better targets the keywords “Oil news” and “Oil prices”, such as here Oil Futures News instead of “Futures Markets”.

No, this isn’t cheating - and no this isn’t manipulating the search engines either.

It’s nothing more than whitehat manipulation of the Wordpress CMS, so that you can create more descriptive and accurate page titles in lieu of otherwise a poor default.

After all, isn’t that what the basics of SEO is all about? :)



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5 Comments »
  1. I quite agree with your views, but beside these things there are so many more to explore. Search Engine Optimization is vast in itself and we can’t elaborate it in parts.
    I believe it is an activity that integrates several different small and big practices into one and to talk of one element/ practice in isolation wouldn’t quite justify the big wide world of Internet Marketing that harbours the entire World Wide Web into one.

    Comment by Julie — June 18, 2007 @ 4:42 am

  2. Thanks for the tip. I will try it out on our site and see what it looks like!

    Comment by wilson chua — June 18, 2007 @ 9:56 am

  3. […] One of the things you can do if you have a Wordpress blog is hack your Title Tag. Brian Turner put me on to this at Hack your Title Tag. […]

    Pingback by Title Tags and the secret story of the hairy golf ball — June 18, 2007 @ 5:27 pm

  4. For the Phoenixrealm SEO Blog I use the Optimal Title plugin. It is worth checking out and can be found here - http://elasticdog.com/2004/09/optimal-title/

    Comment by Gary — June 18, 2007 @ 10:26 pm

  5. […] We covered SEO titles for Wordpress in the last entry - now let’s optimise the titles for popular forum software platform vbulletin a little better. […]

    Pingback by Simple vbulletin SEO tips: The Title Tag — June 20, 2007 @ 8:56 pm

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