Clickfraud and the publisher

According to SEMPO:

Click fraud is not much of a concern to individual surfers, but it could become a big problem for marketers and advertisers.

This is actually a really big problem for publishers, too.

If large-scale clickfraud is “discovered” and dealt with in any area, and the bids rate consequently lowers, then that means less revenue to share to publishers.

For the small-scale webmaster, that could mean losing on dollars that have been helpfully sustaining their site. For network publishers it could end up as a kick in the revenues.

If clickfraud goes anywhere with the recent threat of court action, then the repurcussions of this will go well beyond marketers getting better prices on ads.