Internet Marketing 101

Rand points me to Ian McAnerin’s post on Internet Marketing 101 - and it makes for meaty reading:

1. Step Away from the Computer
2. Identify the Target Goal
3. Identify Your Message
4. Identify the Target Audience
5. Identify Traffic Vectors
6. Identify The Conversion
7. Write The Copy
8. Perform the actions necessary to bring in your traffic vectors
9. Track and Chart Results
10. Go back to number one

Those are just the subheadings - more detailed descriptions accompany the original entry.