Marketing Do’s and Don’ts

Todd Malicoat posts one of the best weekly round-ups I’ve seen in a while.

Two key posts stood out:

1. Scoreboard Media on Client Baiting

Evangelises business networking and identification of potential clients - in this instance, CEO’s as risk-takers. The cheeky end line is that investing in a porsche could help sell his business. I’ve heard that one before. :)

Also added to the blog roll here - the post on reputation management is priceless.

2. 10 Golden Rules of SEM

Short and concise, it focuses on work discipline, networking, and integrating yourself into the internet for information.

What I like about both posts overall is that they reflect some of my key business goals for 2007.