February 2, 2006
Finding large scale duplicate content
There’s often talk of a “duplicate content filter” on Google.
In other words, if Google finds the same material on different sites, it gives preference to only one.
So imagine my surprise when I did a search for the anchor text used in an unauthorised code insert on one of my sites, as reported here:
Follow this search: flash siemens c60 500
Looks like Expansys have been busy - they appear to have duplicated the same content across a large number of domains, often national ones.
In the top 100 results on Google, they occupy 25 positions, including 1 and 2 - all showing almost the same content.
I guess the lesson is that Google is more susceptible to duplicated content than some people are led to believe.
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